People’s spending on mobile apps recorded a new high again in 2021, according to research firm Sensor Tower’s Store Intelligence data. The data reveals that the top-100 non-game subscription-based apps saw their revenue grow 41 percent year-on-year from $13 billion (roughly Rs 97,572 crores) to $18.3 billion (roughly Rs 1,37,300 crores) across the world. The top 100 earning apps generated about 14 percent of the $131.6 billion that people spend on in-app purchases last year in both non-game apps and mobile games. This is up by about 11.7 percent in 2020, the Sensor Tower report said.
In Q4 2021, 86 of the top 100 earning apps worldwide offered subscriptions, the research firm said. This was down from the 87 percent in Q4 2020 and 89 percent in Q4 2019. The report also said that top subscription apps saw more than twice the spending on the App Store and Google Play Store. The top 100 non-game apps with a subscription model generated $13.5 billion (roughly Rs 1,01,300 crores) in 2021 – this was up 31 percent year-on-year as compared to 2020. While the top subscription apps on the Google Play Store experienced more growth, the top apps on the App Store saw nearly thrice the spending as compared to last year.
TOP APPS IN TERMS OF WORLDWIDE CONSUMER SPENDING